YAM is Victoria’s leading home and lifestyle magazine. Established in 2009, YAM was created for people who want to live well, live smart and make the most of the Greater Victoria lifestyle.
Through features, profiles and how-to articles, YAM celebrates the vibrant personalities, trends and tastes that make Victoria such a desirable place to live. YAM’s engaged readership relies on this sought-after magazine to inspire and inform their lifestyle choices.
Crafted by an award-winning team of professional writers, photographers and stylists, YAM features exclusive content and stunning photography. In every issue of YAM, readers will find editorial relating to homes, fashion and beauty, food and drink, health and fitness, and city culture.
210,000 copies (35,000 per issue)
ISSUES PER YEAR
Select neighbourhoods and targeted locations throughout Greater Victoria including Oak Bay, Broadmead, Fairfield, Sidney, downtown Victoria, Harris Green, Langford, Saanich, North Saanich, Mill Bay, Duncan, Nanaimo, Chemainus, Comox and the Gulf Islands. YAM is also distributed through the Globe & Mail, Harbour Air Seaplane terminals, subscribers and special events.
THE YAM MAGAZINE READER
75% own their own home
59% annual HHI from $100k to $250k+
44% plan on renovating in the next year
70% visited a website after reading YAM
97% are ‘satisfied’ to ‘very satisfied’ with YAM
81% read most articles
YAM IS SOCIAL