Established in 2009, YAM is Victoria’s home and lifestyle magazine, connecting readers to the distinctive lifestyle and authentic luxury of the West Coast. Through features, profiles and how-to articles, YAM celebrates the vibrant personalities, trends and tastes that make Victoria such a desirable place to live. YAM’s engaged readership relies on this sought-after magazine to inspire and inform their lifestyle choices. YAM is the local favourite and the region’s highest circulation home and lifestyle magazine.
WHO IS THE YAM READER?
YAM readers are educated, active and savvy locals who engage with our advertisers’ products and services. Our readers want the best out of life, appreciate authenticity and look to YAM for inspiration.
• 75% own their own home
• 59% annual HHI from $100k to $250k+
• 70% visited a website after reading YAM
• 97% are ‘satisfied’ to ‘very satisfied’ with YAM
• 81% read most articles
Crafted by an award-winning team of professional writers, photographers and stylists, YAM features exclusive content and stunning photography. In every issue of YAM, readers will find editorial relating to homes, fashion and beauty, food and drink, health and fitness, and city culture.
DOES PRINT ADVERTISING STILL WORK?
YES! Research shows that reading on paper is more engaging and in-depth. “Marketers should take advantage of the unique properties of both paper and digital. Paper ads can be more memorable and impactful than digital ads, according to neuroscientists.” — Forbes
Annual Circulation: 210,000 copies (35,000 per issue)
Issues per year: Six
Platform: In print and online through issuu.com
Distribution: Select neighbourhoods and targeted locations throughout Greater Victoria, including Oak Bay, Broadmead, Fairfield, Sidney, downtown Victoria, Harris Green, Langford, Saanich, North Saanich, Mill Bay, Duncan, Nanaimo, Chemainus, Comox and the Gulf Islands. YAM is also distributed through the Globe & Mail, at Harbour Air Seaplane terminals, at special events, and through subscription.
Page One Publishing, based in Victoria, BC.