New Store: SALT Pure Goods

SALT stays environmentally conscious and encourages shopping with intention as it grows from its original Salt Spring Island roots.

By Athena McKenzie



Salt Pure Goods gets its name from the ocean. With her in-house clothing line and choice of products, boutique owner Jessica Wilson wants to help consumers minimize their impact on the world’s oceans.

“Our slogan is pure goods,” she says, “pure Canadian-made products that are good for the ocean, good for the earth and good for people.”

Founded on Salt Spring Island, Salt now has a Victoria location on Fort Street, and Wilson is looking to expand the message of shopping with intention.

“You can’t create an impact if you stay small,” she says. “I looked at Nanaimo and Vancouver, but I love the energy in Victoria.

This article is from the November/December 2018 issue of YAM.