By Athena McKenzie | Photos by Belle White
Not Just Pretty was founded in 2005, and 15 years later the shop is still a go-to spot for sophisticated attire, accessories and skin care with a sustainable focus.
Long before sustainable fashion was the buzzy trend it is today, Not Just Pretty focused on stylish, cutting-edge fashion with a focus on the environment. Founder Pam Skelton opened the eco-boutique in 2005, and almost 15 years later, it’s still a go-to spot for sophisticated attire, accessories and skin care.
From the elegant lines of dresses from BODYBAG by Jude and the delicate jewelry from Vancouver-based Pyrrha to the luxurious body washes from John Masters Organics, the offerings at Not Just Pretty prove that sustainability and style go hand in hand.
This article is from the January/February 2020 issue of YAM.