Style Watch: Highlander Fling Blustery spring weather calls for old world tartans, weather-resistant jackets and textured knits. Browse the looks. Read more…
Blustery spring weather calls for old world tartans, weather-resistant jackets and textured knits. Browse the looks. Read more…
Update your look for 2023 with bold, sweeping, dramatic eyeliner Make up artist Anya Ellis shares her inspiration for YAM’s style shoot make up. Plus, tips on how to apply and pull off a basic black or a brilliant colour eyeliner. Read more…
Make up artist Anya Ellis shares her inspiration for YAM’s style shoot make up. Plus, tips on how to apply and pull off a basic black or a brilliant colour eyeliner. Read more…
Playful & Preppy Vintage or contemporary, this spring’s updated preppy pieces are the looks you’ll love to wear, any place, any time. Browse the looks. Read more…
Vintage or contemporary, this spring’s updated preppy pieces are the looks you’ll love to wear, any place, any time. Browse the looks. Read more…
Vintage Luxury Party dressing is all about vintage luxury in rich colours and tempting textures. YAM Fashion Editior Janine Metcalfe shares her take on Vintage Luxury. Read more…
Party dressing is all about vintage luxury in rich colours and tempting textures. YAM Fashion Editior Janine Metcalfe shares her take on Vintage Luxury. Read more…
Falling in love back with fashion YAM fashion editor Janine Metcalfe forecasts her fashion predictions to take us through fall 2022 and into 2023. From bomber jackets to private-school chic, much of it feels comfortingly familiar. Read more…
YAM fashion editor Janine Metcalfe forecasts her fashion predictions to take us through fall 2022 and into 2023. From bomber jackets to private-school chic, much of it feels comfortingly familiar. Read more…
Upcycle Clothing Collective is Stylishly Sustainable In a strange twist of Irony, Upcycle Clothing Collective become a fashion trendsetter in our community. Learn more about how they’re celebrating individual styles. Read more…
In a strange twist of Irony, Upcycle Clothing Collective become a fashion trendsetter in our community. Learn more about how they’re celebrating individual styles. Read more…
Pack your tote with these summertime essentials Heading to the beach or chilling lakeside? Don’t forget these summertime essentials so you can stay under the sun for longer. Read more…
Heading to the beach or chilling lakeside? Don’t forget these summertime essentials so you can stay under the sun for longer. Read more…
Lakeside Looks Stay cool on long summer days with easy, uncomplicated style. Local Fashion Designer, Janine Metcalfe shares her take on comfortable & stylish summer fashion. Read more…
Stay cool on long summer days with easy, uncomplicated style. Local Fashion Designer, Janine Metcalfe shares her take on comfortable & stylish summer fashion. Read more…
Urban Chic From sophisticated sultry to flowy freedom, talented local designers share their take on summer style in the City Issue. Read more…
From sophisticated sultry to flowy freedom, talented local designers share their take on summer style in the City Issue. Read more…
Natural Beauty Freshen your look for spring with jewelry and accessories inspired by nature. Think soft colours, floral patterns, organic shapes and gleaming metallics. Read more…
Freshen your look for spring with jewelry and accessories inspired by nature. Think soft colours, floral patterns, organic shapes and gleaming metallics. Read more…
Get your green thumb on with these cool tools and groovy gear in time for spring At the Gardener’s Kit in Langford, BC, you can discover cool tools and groovy gear just in time for spring flowers. Read more…
At the Gardener’s Kit in Langford, BC, you can discover cool tools and groovy gear just in time for spring flowers. Read more…
GET THE LOOK: 2022 TRENDS IN SKIN CARE & MAKE UP Melodie Reynolds of Elate Cosmetics says the biggest trends for 2022 range from hyper-minimalist to glitter goddess, with an emphasis on celebrating what makes you, you. Read more…
Melodie Reynolds of Elate Cosmetics says the biggest trends for 2022 range from hyper-minimalist to glitter goddess, with an emphasis on celebrating what makes you, you. Read more…
A Fashionable Shift Out of Neutral Forget basic black and boring beige. Warm up the dark days of winter with major pieces in bright, bold, glorious colour. Read more…
Forget basic black and boring beige. Warm up the dark days of winter with major pieces in bright, bold, glorious colour. Read more…
To keep or consign? Ways to help you get through this year’s closet clean out Anytime is the perfect time for a wardrobe edit. Guest writer Jane Ravvin provides her handy guide to decluttering your closet. Read more…
Anytime is the perfect time for a wardrobe edit. Guest writer Jane Ravvin provides her handy guide to decluttering your closet. Read more…
ecologyst teams up with Rande Cook for fundraising clothing collaboration ecologyst has teamed up with artist Rande Cook for a unique clothing collaboration that will benefit the Ma’amtagila First Nation. Read more…
ecologyst has teamed up with artist Rande Cook for a unique clothing collaboration that will benefit the Ma’amtagila First Nation. Read more…
Warm up to Winter There may be a chill in the air, but you’ll stay warm, cozy and oh, so stylish in these luxurious knitwear pieces. Read more…
There may be a chill in the air, but you’ll stay warm, cozy and oh, so stylish in these luxurious knitwear pieces. Read more…
Adventure Clothing celebrates travel style Adventure Clothing celebrates the traveller’s lifestyle, providing practical, modern and design-forward clothing, travel bags and accessories. Read more…
Adventure Clothing celebrates the traveller’s lifestyle, providing practical, modern and design-forward clothing, travel bags and accessories. Read more…
The Evolution of Dangerfield Alex Davies shares the inspiration behind his men’s clothing line and store Dangerfield, fast becoming an international success story. Read more…
Alex Davies shares the inspiration behind his men’s clothing line and store Dangerfield, fast becoming an international success story. Read more…
Destination Style Vintage-inspired fashion to take you from Victoria to the streets of Europe. Read more…
Wearable Legacy For the sisters behind Ay Lelum — The Good House of Design, a second-generation Coast Salish design house, their work is all about continuing their parents’ legacy and documenting their oral history. Read more…
For the sisters behind Ay Lelum — The Good House of Design, a second-generation Coast Salish design house, their work is all about continuing their parents’ legacy and documenting their oral history. Read more…
WORK IT OUT Summer style. Bold colours, high tech fabrics and a sleek fit take fitness gear to the next level. Let the games begin. Read more…
Summer style. Bold colours, high tech fabrics and a sleek fit take fitness gear to the next level. Let the games begin. Read more…
From wood to board: Victoria artist’s love of surfing inspires new medium Artist Natalie Brake has transfered her playful abstracts to a new medium: surfboards. Read more…
Bold Looks: Makeup with Assi Model and painter Assi from Mali shares some her favourite make up looks with YAM. Read more…
Hair of the Dog: Statement Scrunchies Erin Kerr of Hair of the Dog Scrunchies talks to YAM about her statement scrunchies and hair accessories. Read more…
Erin Kerr of Hair of the Dog Scrunchies talks to YAM about her statement scrunchies and hair accessories. Read more…
Elevated Casual Fashion for Summer MODEN boutique curated some elevated casual summer looks for YAM. Read more…
The Saturday Project: Embracing 1960’s Surf Culture Adam Boehm and Mitch Proctor turned their surf blog into a lifestyle brand with products that tell a story. Read more…
Adam Boehm and Mitch Proctor turned their surf blog into a lifestyle brand with products that tell a story. Read more…
Stylish and Practical Bike Accessories Here are some stylish and practical bike accessories. Read more…
Behind the Scenes with YAM Stylist, Janine Metcalfe Janine Metcalfe, stylist for YAM, talks about the inspiration behind the latest safari themed photoshoot. Read more…
Janine Metcalfe, stylist for YAM, talks about the inspiration behind the latest safari themed photoshoot. Read more…
Adventure Island The timeless esthetic and elevated function of safari-inspired styles — means you’ll be ready for whatever excitement comes your way. Read more…
The timeless esthetic and elevated function of safari-inspired styles — means you’ll be ready for whatever excitement comes your way. Read more…
Tie Dye Trackies: Wildflower Dyes Valerie Montgomery of Wildflower Dyes speaks to YAM about her tie dye athleisure looks, her slow fashion and her creative process. Read more…
Valerie Montgomery of Wildflower Dyes speaks to YAM about her tie dye athleisure looks, her slow fashion and her creative process. Read more…
Spring Menswear with Outlooks for Men Menswear this Spring/Summer is elegant and comfortable. Take a peek at these stylish looks curated by Outlooks for Men. Read more…
Menswear this Spring/Summer is elegant and comfortable. Take a peek at these stylish looks curated by Outlooks for Men. Read more…
DIY BOHO: Nikki Burrows Nikki Burrows talks to YAM about her boho DIY home decor passion project: her home. Read more…
Spontaneous Layers: Ash Wilson and Taylor Roades Collaboration YAM talks to artist Ashley Wilson about her collaboration with photographer Taylor Roades. Read more…
YAM talks to artist Ashley Wilson about her collaboration with photographer Taylor Roades. Read more…
Fashion for a healthy planet ecologyst talks to YAM about their partnership with RAVEN to release a limited edition tee in honour of Earth Day. Read more…
ecologyst talks to YAM about their partnership with RAVEN to release a limited edition tee in honour of Earth Day. Read more…
Vancouver Fashion Weekend F/W 2021 Highlights YAM Staff Writer Emily Dobby covers Vancouver Fashion Weekend F/W 2021 Highlights. Read more…
Dressing Up Your Summer Check out some versatile, chic and comfortable Spring looks from Hughes. Read more…
Jimi Designs: A Slow and Timeless Capsule Collection YAM talks to owner of Jimi Collection Jayme Hiebert about her slow fashion capsule collection. Read more…
YAM talks to owner of Jimi Collection Jayme Hiebert about her slow fashion capsule collection. Read more…
SMASH + TESS Help Fund Local Conservation Efforts on Earth Day This Earth day, a Vancouver company will assist in funding Vancouver Island conservation efforts through fashion. Read more…
This Earth day, a Vancouver company will assist in funding Vancouver Island conservation efforts through fashion. Read more…
2021 Eyewear Trends YAM talks to local optometrists about the latest eyewear trends in 2021. Read more…
Elyse on Mars: Slow Intimates Victoria-based lingerie designer Elyse Mathes talks about her slow fashion approach. Read more…
Spring Fashion: Behind the Scenes with YAM Stylist Janine Metcalfe YAM Fashion Editor and Stylist Janine Metcalfe talks about designing clothes and the latest Spring photoshoot. Read more…
YAM Fashion Editor and Stylist Janine Metcalfe talks about designing clothes and the latest Spring photoshoot. Read more…
Design on Demand Introducing Flathaus, a Victoria-based company that provides online solutions bridging the gap between interior designers and the DIY homeowner Read more…
Introducing Flathaus, a Victoria-based company that provides online solutions bridging the gap between interior designers and the DIY homeowner Read more…
Floral Fantasy With its painterly prints, bright rosy hues and delicate blooms, we can’t resist this season’s flowery fashion! Read more…
With its painterly prints, bright rosy hues and delicate blooms, we can’t resist this season’s flowery fashion! Read more…
Enrich Your Home with Art From paintings and sculpture to glass and metal work, there are beautiful ways to personalize your space with works by local artists Read more…
From paintings and sculpture to glass and metal work, there are beautiful ways to personalize your space with works by local artists Read more…
Designed for Work Inspired by Nordic minimalism, this homeowner has transformed the basement of his seaside home into a calm and inviting home office. Read more…
Inspired by Nordic minimalism, this homeowner has transformed the basement of his seaside home into a calm and inviting home office. Read more…
Through the Lens: Nathan Smith YAM had the opportunity to talk with photographer Nathan Smith about his craft, projects he’s been working on and what inspires him. Read more…
YAM had the opportunity to talk with photographer Nathan Smith about his craft, projects he’s been working on and what inspires him. Read more…
Tuesdays With Mollie How singer and writer Mollie Kaye turned her love for all things vintage into a community event. Read more…
How singer and writer Mollie Kaye turned her love for all things vintage into a community event. Read more…
Oasis with a Touch of Theatre: the Aesthetic of Moe’s Home Collection YAM talks to Curtis Vertefeuille, owner of Moe’s Home Collection about the inspiration behind the aesthetic of the store Read more…
YAM talks to Curtis Vertefeuille, owner of Moe’s Home Collection about the inspiration behind the aesthetic of the store Read more…
Moden: Elevating Everyday Basics Owner of Moden Boutique, Devon Bird talks about her style and style influences Read more…
Behind the Scenes Q&A with YAM Stylist, Janine Metcalfe Go behind the scenes of the latest menswear photoshoot with YAM stylist Janine Metcalfe Read more…
Winter Fashion: Pacific Northwest Style Embrace the elements of the Pacific Northwest with nautical-inspired winter fashion that embodies a cozy sophistication. Read more…
Embrace the elements of the Pacific Northwest with nautical-inspired winter fashion that embodies a cozy sophistication. Read more…
Ethical Luxury: SEGAN steps into the vegan handbag market There’s a new luxury plastic-free, vegan handbag company in Victoria. We learn more about the motivation and passion behind SEGAN. Read more…
There’s a new luxury plastic-free, vegan handbag company in Victoria. We learn more about the motivation and passion behind SEGAN. Read more…
Victoria Boot Maker Collaborates with Fluevog on Stylish Kicks The Fluevog x Viberg Racer Boot blends distinctive qualities from both designers, creating a must-have Canadian accessory. Read more…
The Fluevog x Viberg Racer Boot blends distinctive qualities from both designers, creating a must-have Canadian accessory. Read more…
Style Watch: Luxurious Winter Loungewear Wrap yourself in luxurious winter loungewear. Embracing rich textures, elegant patterns and sumptuous natural materials. Read more…
Wrap yourself in luxurious winter loungewear. Embracing rich textures, elegant patterns and sumptuous natural materials. Read more…
Ecologyst: Durable Clothing with a Commitment to the Earth Ecologyst continues an iconic brand’s commitment to durable clothing and sustainable outdoor style. Read more…
Ecologyst continues an iconic brand’s commitment to durable clothing and sustainable outdoor style. Read more…
The Kindness Factory Creates High-Quality, Handmade Face Masks The Kindness Factory is a local business that launched through the COVID-19 pandemic to create high-quality face masks to the Vancouver Island Community Read more…
The Kindness Factory is a local business that launched through the COVID-19 pandemic to create high-quality face masks to the Vancouver Island Community Read more…
Leka Design Creates Fashion Right Here in Victoria If you want to wear clothing that is both fashionable and made right here in Victoria, B.C. pay a visit to Leka Design on Fort Street. Read more…
If you want to wear clothing that is both fashionable and made right here in Victoria, B.C. pay a visit to Leka Design on Fort Street. Read more…
Stylish Interview with the Founder of Leisure Read the YAM interview with Jessica Kerr, the fashion designer behind Victoria-based clothing brand, Leisure. Read more…
Read the YAM interview with Jessica Kerr, the fashion designer behind Victoria-based clothing brand, Leisure. Read more…
Stylish Modern Loungewear in Victoria, B.C. It’s time to throw the old-fashioned style rules out the window. Sweatpants are having a moment — on the runway and on the street. Paired with covetable accessories — even high heels — modern loungewear hits a higher gear, ready to take you anywhere. Read more…
It’s time to throw the old-fashioned style rules out the window. Sweatpants are having a moment — on the runway and on the street. Paired with covetable accessories — even high heels — modern loungewear hits a higher gear, ready to take you anywhere. Read more…
Today Denim Breathes New Life into Vintage Jeans Today Denim in Quadra Village is stepping back from fittings and rebuilds to focus on special collections recreated from recycled denim. Read more…
Today Denim in Quadra Village is stepping back from fittings and rebuilds to focus on special collections recreated from recycled denim. Read more…
Merchant Quarters: Victoria’s Modern General Store Merchant Quarters focuses on beautiful and functional goods produced by socially responsible vendors with mindful and fair trade philosophies, and carries larger brands, such as Free People, alongside local artisans. Read more…
Merchant Quarters focuses on beautiful and functional goods produced by socially responsible vendors with mindful and fair trade philosophies, and carries larger brands, such as Free People, alongside local artisans. Read more…
Cait Wind Jewelry is Inspired by the Island Cait Wind describes her jewelry as “wearable art.” The bold and whimsical pieces created with polymer clay are inspired by Vancouver Island BC. Read more…
Cait Wind describes her jewelry as “wearable art.” The bold and whimsical pieces created with polymer clay are inspired by Vancouver Island BC. Read more…
Victoria Fashion Brand Taking Face Masks to the Next Level Local womenswear brand, Leisure, has launched a new business making masks with their high-end fabrics and popular prints. Read more…
Local womenswear brand, Leisure, has launched a new business making masks with their high-end fabrics and popular prints. Read more…
Victoria’s Spring 2020 Handbag Trends Shelagh Macartney of She She Bags shares her top three handbag trends for Spring 2020. Read more…
Self-Isolation Fashion: Tips From A Victoria Stylist Now more than ever, it’s important to do little things to make yourself feel good. Here are some tips and tricks to maintain a sense of normalcy with the fashion options in your closet. Read more…
Now more than ever, it’s important to do little things to make yourself feel good. Here are some tips and tricks to maintain a sense of normalcy with the fashion options in your closet. Read more…
Fluevog’s New Book Reveals Creative Process Canadian footwear designer John Fluevog’s recent book FLUEVOG: 50 Years of Unique Soles for Unique Souls reveals his creative process. Read more…
Canadian footwear designer John Fluevog’s recent book FLUEVOG: 50 Years of Unique Soles for Unique Souls reveals his creative process. Read more…
Fluevog Announces Limited-Edition Dr. Henry Shoe John Fluevog Shoes will release an limited edition shoe inspired by British Columbia’s chief provincial health officer — and avid Fluevoger — Dr. Bonnie Henry. Read more…
John Fluevog Shoes will release an limited edition shoe inspired by British Columbia’s chief provincial health officer — and avid Fluevoger — Dr. Bonnie Henry. Read more…
Retail Therapy: Victoria Summer Shoe Trends YAM looks to local shoe boutiques for the spring and summer styles we can dream about wearing when we can all socialize again. Read more…
YAM looks to local shoe boutiques for the spring and summer styles we can dream about wearing when we can all socialize again. Read more…
Barber & Fritz Small-Batch Hair Products Have a Big Style Impact The small-batch, hand-bottled hair-care line by hairstylist Ila Meens is having some big international moments. Read more…
The small-batch, hand-bottled hair-care line by hairstylist Ila Meens is having some big international moments. Read more…
Bright and Sophisticated Styles for Springtime in Victoria When fashion designers seek inspiration, they often turn to the world of art. This spring is testament to that with its palette of bright colours and multi patterns. Read more…
When fashion designers seek inspiration, they often turn to the world of art. This spring is testament to that with its palette of bright colours and multi patterns. Read more…
Shannon Munro Jewelry Tells a Story With Each Piece Working from her home studio in Victoria, jeweler Shannon Munro creates pieces inspired by the stories of her life. Read more…
Working from her home studio in Victoria, jeweler Shannon Munro creates pieces inspired by the stories of her life. Read more…
LUSHER Bags are a Local Taste of Italian Luxury Sidney-based luxury bag company, LUSHER has the same reach-out-and-touch beauty, married with function and versatility. Read more…
Sidney-based luxury bag company, LUSHER has the same reach-out-and-touch beauty, married with function and versatility. Read more…
Alleles Design Studio Creates Stylish Custom Prosthetic Covers Victoria-based design firm ALLELES Design Studio solves challenges through design, creating custom prosthetic covers for clients around the world. Read more…
Victoria-based design firm ALLELES Design Studio solves challenges through design, creating custom prosthetic covers for clients around the world. Read more…
Style Trends of 2020 The style trends of 2020 include pops of neon, crocheted dresses and body positivity! Read the top 4 style trends of the next 12 months. Read more…
The style trends of 2020 include pops of neon, crocheted dresses and body positivity! Read the top 4 style trends of the next 12 months. Read more…
Style Watch: Fashion-Forward Winter Wear Dominate the season in fashion-forward, ski-inspired outerwear with plenty of faux fur and retro accents. Read more…
Dominate the season in fashion-forward, ski-inspired outerwear with plenty of faux fur and retro accents. Read more…
A Conversation with Josée Lalonde, Interior Designer and Co-owner of The Housse Ask around Victoria about who has great style and Josée Lalonde’s name tops many lists. The interior designer and co-owner of The Housse seems to live and breathe style, from the way she wears her clothes to her home design sensibility and personality (three kisses, not two!). Read more…
Ask around Victoria about who has great style and Josée Lalonde’s name tops many lists. The interior designer and co-owner of The Housse seems to live and breathe style, from the way she wears her clothes to her home design sensibility and personality (three kisses, not two!). Read more…
The 5 Fabulous Styles of 2019 019 has been quite the year for style and fashion. The YAM Magazine Style Watch section has explored bold colours on a sailboat, denim-on-denim in high fashion and 1940’s inspired cocktail-wear, to name a few. Take a look back through these winning looks and get excited for the amazing 2020 styles coming your way! Read more…
019 has been quite the year for style and fashion. The YAM Magazine Style Watch section has explored bold colours on a sailboat, denim-on-denim in high fashion and 1940’s inspired cocktail-wear, to name a few. Take a look back through these winning looks and get excited for the amazing 2020 styles coming your way! Read more…
Claire Crowfoot Jewelry Lets Natural Beauty Shine Through The accessories from Claire Crowfoot Jewelry are versatile and playful — perfect for dressing up and dressing down. Read more…
The accessories from Claire Crowfoot Jewelry are versatile and playful — perfect for dressing up and dressing down. Read more…
Local and Sustainable Brand Anián Creates Solutions Did you know North Americans send 9.5 million tonnes of clothing to landfills every year? But here’s the good news: 100 per cent of it can be recycled. This local brand wants to show you how. Read more…
Did you know North Americans send 9.5 million tonnes of clothing to landfills every year? But here’s the good news: 100 per cent of it can be recycled. This local brand wants to show you how. Read more…
Fan Tan Home & Style is a Shop with a Touch of Magic Located in a beautiful heritage building in the heart of Chinatown, Fan Tan Home & Style displays its unique wares in its abundant nooks and crannies. Read more…
Located in a beautiful heritage building in the heart of Chinatown, Fan Tan Home & Style displays its unique wares in its abundant nooks and crannies. Read more…
The Story of The Cowichan Sweaters Stitch by stitch, mother to child, for more than a century, the people of the Cowichan have been knitting their stories into their famous sweaters. Read more…
Stitch by stitch, mother to child, for more than a century, the people of the Cowichan have been knitting their stories into their famous sweaters. Read more…
High Style For The Holidays The glamour of the 1940s returns to the fashion scene with a contemporary take on shoulder pads, A-line skirts and smoking jackets. Read more…
The glamour of the 1940s returns to the fashion scene with a contemporary take on shoulder pads, A-line skirts and smoking jackets. Read more…
Black Tulip Custom Vintage Hats Evoke Yeehaw Romance Vintage hat maker, Braeden Paterson, creates custom, made-to-order hats in the Cowichan Valley from felts he finds on his travels. Read more…
Vintage hat maker, Braeden Paterson, creates custom, made-to-order hats in the Cowichan Valley from felts he finds on his travels. Read more…
Ocean-Inspired Fashion Show Supports Ocean Legacy Foundation Japan-based designer Erina Kashihara created a luminous jellyfish-inspired dress from reclaimed ocean plastics for the Future Oceans Fashion Show at the Victoria International Marina. Read more…
Japan-based designer Erina Kashihara created a luminous jellyfish-inspired dress from reclaimed ocean plastics for the Future Oceans Fashion Show at the Victoria International Marina. Read more…
Frances Grey Brings a Rebellious Edge to Elegance Lara Miller of Frances Grey takes a contemporary approach to women’s fashion, focusing on sustainability, personal style and minimalism. Read more…
Lara Miller of Frances Grey takes a contemporary approach to women’s fashion, focusing on sustainability, personal style and minimalism. Read more…
Fashion Forward Jessie Atkins Creates Sustainable Watches One of the trendsetters making waves in Victoria is Jessie Atkins and her line of sustainable watches. Berg + Betts watches are fashion forward, and Atkins is showing that sustainable inventiveness is a way of life in Victoria. Read more…
One of the trendsetters making waves in Victoria is Jessie Atkins and her line of sustainable watches. Berg + Betts watches are fashion forward, and Atkins is showing that sustainable inventiveness is a way of life in Victoria. Read more…
Surface Pattern Designer Jackie Tahara is a Rising Star Since prehistoric times, humans have derived meaning from patterns, seeking them out, creating them and curating them. Jackie Tahara, a rising star in the world of surface pattern design, makes them beautiful. Read more…
Since prehistoric times, humans have derived meaning from patterns, seeking them out, creating them and curating them. Jackie Tahara, a rising star in the world of surface pattern design, makes them beautiful. Read more…
Fall Fashions Inspired by the Forest Fall is our favourite season for fashion. This year’s luxe mohair sweaters, patterned jackets and quilted outerwear feel right at home amid the massive trees, majestic waterfalls and meandering river of Goldstream Provincial Park. Read more…
Fall is our favourite season for fashion. This year’s luxe mohair sweaters, patterned jackets and quilted outerwear feel right at home amid the massive trees, majestic waterfalls and meandering river of Goldstream Provincial Park. Read more…
Local Summer Style Guide Looking for your next favourite summer style? These local businesses share their summer favourites. Read more…
Looking for your next favourite summer style? These local businesses share their summer favourites. Read more…
Wicked Wanda Pottery, Pieces for Everyday Life Local potter Erika Arbour-Nevins creates pieces that become part of everyday life while exuding beauty and style. Read more…
Local potter Erika Arbour-Nevins creates pieces that become part of everyday life while exuding beauty and style. Read more…
Sail Away in these Summer Styles This summer, claim the freedom to pursue your dreams, whether you’re sailing the Salish Sea or sailing through life. While you are at it, feel free to mix and match your prints and patterns with abandon. Read more…
This summer, claim the freedom to pursue your dreams, whether you’re sailing the Salish Sea or sailing through life. While you are at it, feel free to mix and match your prints and patterns with abandon. Read more…
Kaila Jackson’s Natural Art Kaila Jackson is inspired by music and nature. Often her art is created while listening to one song on repeat. Read more…
Kaila Jackson is inspired by music and nature. Often her art is created while listening to one song on repeat. Read more…
Style Watch: Bright Lights and City Nights As the sun goes down and lights begin illuminating the city, that’s when the magic starts to happen, with spring fashion featuring bold stripes, pops of colour and a bit of shimmer bringing the night to life. Read more…
As the sun goes down and lights begin illuminating the city, that’s when the magic starts to happen, with spring fashion featuring bold stripes, pops of colour and a bit of shimmer bringing the night to life. Read more…
Coastal Boho Chic A collection of products that mash up coastal, desert and bohemian styles. Read more…
Kay Ceramic and Design Creates Earth-Inspired Jewelry Kay Strickland creates unique pieces from her home studio in Ucluelet that reflect the Pacific Northwest. Read more…
Kay Strickland creates unique pieces from her home studio in Ucluelet that reflect the Pacific Northwest. Read more…
One of a Kind Lace Dresses Reclamation dresses made by local designer Trista Smith are truly stunning vintage lace creations. Read more…
Reclamation dresses made by local designer Trista Smith are truly stunning vintage lace creations. Read more…
Going Green: The Lifestyle Trends of 2019 Sustainability and the 3Rs aren’t anything new, but the ways in which green consciousness is progressing to touch all corners of our lives is surprising — and encouraging. Read more…
Sustainability and the 3Rs aren’t anything new, but the ways in which green consciousness is progressing to touch all corners of our lives is surprising — and encouraging. Read more…
Tonino Mantovani’s Scarves are a Piece of Italy Designer Tonino Mantovani creates scarves from his own paintings with the goal of evoking beauty and pleasure with his colourful creations. Read more…
Designer Tonino Mantovani creates scarves from his own paintings with the goal of evoking beauty and pleasure with his colourful creations. Read more…
Modern Minimalist Fashion: Nomi Designs Timeless, slow-fashion is always on trend. Local designer, Nomi Levi, uses linen to capture the effortless layered style that works so well on the West Coast. Read more…
Timeless, slow-fashion is always on trend. Local designer, Nomi Levi, uses linen to capture the effortless layered style that works so well on the West Coast. Read more…
Style Trends of 2019 The looks and styles to take note of this year from fashion to home decor. Read more…
Tofino Towel Co Embraces Coastal Culture Tofino Towel Co continues to celebrate the West Coast lifestyle with their new Sand & Sea home collection. Read more…
Tofino Towel Co continues to celebrate the West Coast lifestyle with their new Sand & Sea home collection. Read more…
Style Watch: Days of Denim Denim has been a style staple for so long, we tend to take it for granted. But this year, get ready for denim to dominate. Read more…
Denim has been a style staple for so long, we tend to take it for granted. But this year, get ready for denim to dominate. Read more…
Say I Do to 2019’s Wedding Trends This year’s biggest wedding trends combine the regal touch with an infusion of informality. Read more…
This year’s biggest wedding trends combine the regal touch with an infusion of informality. Read more…
Keeping it Classic with Colour this Season Rich gold, mallard blue and Tibetan red are just three of the trending tones in Pantone’s 2019 Classico palette for interior design. As the name implies, these hues are fundamental, everlasting and elegant — and forever fashionable. Read more…
Rich gold, mallard blue and Tibetan red are just three of the trending tones in Pantone’s 2019 Classico palette for interior design. As the name implies, these hues are fundamental, everlasting and elegant — and forever fashionable. Read more…
Wedding Makeup Dos and Don’ts Victoria makeup artist and stylist Erin Bradley dishes on how to look your best on the big day. Read more…
Victoria makeup artist and stylist Erin Bradley dishes on how to look your best on the big day. Read more…
Stylish Stockist: Paboom Paboom is a store filled with eclectic gifts, home decor and a wide selection of colours and textures to thrill your senses as you walk through the door. Read more…
Paboom is a store filled with eclectic gifts, home decor and a wide selection of colours and textures to thrill your senses as you walk through the door. Read more…
The Luxurious Look of Velvet Velvet is a timeless choice. Whether in rich jewel tones or soft pastels, this plush textile adds an opulent touch to your wardrobe and decor. The Loren sofa from Mobital is upholstered in a rich shimmery velvet. (Max Furniture, $3,499) Add textural quality to your accessories with this mini quilted backpack. (Indigo, $30) The Mirage […] Read more…
Velvet is a timeless choice. Whether in rich jewel tones or soft pastels, this plush textile adds an opulent touch to your wardrobe and decor. The Loren sofa from Mobital is upholstered in a rich shimmery velvet. (Max Furniture, $3,499) Add textural quality to your accessories with this mini quilted backpack. (Indigo, $30) The Mirage […] Read more…
How Local Farms are Creating High-Quality, Slow-Fashion Products Farmers like Hanahlie Beise are raising alpacas, llamas and sheep to make yarn from their coats, creating high-quality, slow-fashion products with a distinct B.C. edge. Read more…
Farmers like Hanahlie Beise are raising alpacas, llamas and sheep to make yarn from their coats, creating high-quality, slow-fashion products with a distinct B.C. edge. Read more…
Layered Looks For West Coast Winters Chase away those winter blues by layering various textures, patterns, and materials to create an effortless west coast warmth this season. Read more…
Chase away those winter blues by layering various textures, patterns, and materials to create an effortless west coast warmth this season. Read more…
Jamie Gentry’s Custom-Made West Coast Moccasins Jamie Gentry adds a personal touch to each pair of her moccasin creations by engaging with her customers before starting the design process. Read more…
Jamie Gentry adds a personal touch to each pair of her moccasin creations by engaging with her customers before starting the design process. Read more…
New Store: SALT Pure Goods SALT stays environmentally conscious and encourages shopping with intention as it grows from its original Saltspring roots. Read more…
SALT stays environmentally conscious and encourages shopping with intention as it grows from its original Saltspring roots. Read more…
New Store: Amelia Lee’s New Uptown Location Amelia Lee’s new bright open space at Uptown houses everything from jewelry to home decor to children’s clothes and toys. Read more…
Amelia Lee’s new bright open space at Uptown houses everything from jewelry to home decor to children’s clothes and toys. Read more…
Old-Time Glam For the Summertime Heat Bring the heat poolside in retro-inspired bathing suits that channel old-Hollywood glamour. Read more…
Bring the heat poolside in retro-inspired bathing suits that channel old-Hollywood glamour. Read more…
Street Style: This Season’s Hottest Trends Step out in style with the season’s most eye-catching trends, from the modern pantsuit to romantic dresses to bold colours and stripes a-plenty. Read more…
Step out in style with the season’s most eye-catching trends, from the modern pantsuit to romantic dresses to bold colours and stripes a-plenty. Read more…
Idar Bergseth On Idar Jewellers’ Understated, Spectacular and “Stealth Wealth” Items Ask Victoria jeweler Idar Bergseth of Idar Jewellers why his work draws from nature and he’ll tell you it wasn’t always that way. Read more…
Ask Victoria jeweler Idar Bergseth of Idar Jewellers why his work draws from nature and he’ll tell you it wasn’t always that way. Read more…
Embrace Pantone’s Colour of the Year With These 8 Ultra Violet Products With Pantone proclaiming Ultra Violet as the colour of the year for 2018, purple is having a moment. Read more…
With Pantone proclaiming Ultra Violet as the colour of the year for 2018, purple is having a moment. Read more…
Artisan Fragrances Inspired By British Columbia Locations Wear a synthetic fragrance from Cowichan Bay’s Wild Coast Perfumery and be transported to different areas around beautiful BC. Read more…
Wear a synthetic fragrance from Cowichan Bay’s Wild Coast Perfumery and be transported to different areas around beautiful BC. Read more…
New Store: Shabby Rabbit Clothing Boho, Gypset, modern romantic — however you describe this enduring style, you can find it at Shabby Rabbit Clothing, the new boutique on Oak Bay Avenue. Read more…
Boho, Gypset, modern romantic — however you describe this enduring style, you can find it at Shabby Rabbit Clothing, the new boutique on Oak Bay Avenue. Read more…
Men’s Fashion: Stylish Jackets For Spring For a refined approach to wardrobing, the jacket is essential. Its range of styles appeals to many tastes — and stands up to every shift in mood or weather. Read more…
For a refined approach to wardrobing, the jacket is essential. Its range of styles appeals to many tastes — and stands up to every shift in mood or weather. Read more…
Inspiring Accessories To Add Glamour To Any Outfit Far from being afterthoughts, accessories are fashion essentials for that head-turning finish. Read more…
Far from being afterthoughts, accessories are fashion essentials for that head-turning finish. Read more…
Top 5 Wedding Trends For 2018 Are you saying “I do” this year? Incorporate these style, decor and floral trends into your important day to make it glamorous and bold — and, most importantly, a day you’ll never forget. Read more…
Are you saying “I do” this year? Incorporate these style, decor and floral trends into your important day to make it glamorous and bold — and, most importantly, a day you’ll never forget. Read more…
Creative Local Designer Spotlight: Kirk Van Ludwig of Autonomous Kirk van Ludwig’s line of furniture is inspired, in part, by car design. Read more…
Creative Local Designer Spotlight: Bao Ly of Bao Shoemaker Bao Ly’s custom shoes are hand sewn using fine leather and make a serious style statement. Read more…
Bao Ly’s custom shoes are hand sewn using fine leather and make a serious style statement. Read more…
Creative Local Designer Spotlight: D. Ellis of Dellis Made A chef by trade, D. Ellis also designs his own clothing brand. Dellis Made is an urban-inspired line of basics. Read more…
A chef by trade, D. Ellis also designs his own clothing brand. Dellis Made is an urban-inspired line of basics. Read more…
Creative Local Designer Spotlight: Andrew Azzopardi and Christina Robev of Studio Robazzo Studio Robazzo uses parametric algorithmic design to create funky, industrial-style interior elements. Read more…
Studio Robazzo uses parametric algorithmic design to create funky, industrial-style interior elements. Read more…
A Year of Fashion Shoots: Our Favourite Fashion Shots of 2017 We saw some inspiring fashion photography in our pages this year. Here are a few of our favourite images from the fashion shoots that appeared in our 2017 magazines. Read more…
We saw some inspiring fashion photography in our pages this year. Here are a few of our favourite images from the fashion shoots that appeared in our 2017 magazines. Read more…
Local Gift Idea: Jewelry by Shannon Munro and Two Blooms The maxim that the best gifts come in small packages is made truer when local jewelry makers create those coveted gifts. Read more…
The maxim that the best gifts come in small packages is made truer when local jewelry makers create those coveted gifts. Read more…
10 Ways to Add Greenery Into Your Life These products are all inspired by Greenery, Pantone’s colour of the year. Read more…
Festive Fashion Inspiration For the Holiday Season All that glitters is not gold — festive fashions make a statement with shimmering metallics, iridescent textiles and the sparkle of sequin. Read more…
All that glitters is not gold — festive fashions make a statement with shimmering metallics, iridescent textiles and the sparkle of sequin. Read more…
Stylish Local Tastemakers: Kari McLay Boutique owner Kari McLay blends old-world elegance with a modern twist. Read more…
Season of Mist and Mellow: Fall Fashion Inspiration Embrace a luxurious layered look this season with textured handmade pieces, designer knitwear, unstructured silhouettes and an organic, natural palette. Read more…
Embrace a luxurious layered look this season with textured handmade pieces, designer knitwear, unstructured silhouettes and an organic, natural palette. Read more…
Stylish Local Tastemakers: McCauley Wanner and Ryan Palibroda Partners in love and business, the styles of McCauley Wanner and Ryan Palibroda of Alleles Design Studio artfully complement each other. Read more…
Partners in love and business, the styles of McCauley Wanner and Ryan Palibroda of Alleles Design Studio artfully complement each other. Read more…
Stylish Local Tastemakers: Maria Curcic A passion for retro inspires milliner Maria Curcic’s eclectic fashion. Read more…
Stylish Local Tastemakers: Graham and Ashleigh Newmarch Graham and Ashleigh Newmarch bring the world of alternative high fashion to Victoria. Read more…
SUMMER STYLE: BRIGHT & BOLD These floral motifs and geometric patterns are irresistible against the azure summer sky of Sidney Spit. Think free. Play bold. Read more…
These floral motifs and geometric patterns are irresistible against the azure summer sky of Sidney Spit. Think free. Play bold. Read more…
SPRING FASHION: ELEMENTS OF STYLE This season, accessories take the spotlight, evoking summery images of ice cream, floral fields and the sunshine sparkle of just the right amount of bling. Read more…
This season, accessories take the spotlight, evoking summery images of ice cream, floral fields and the sunshine sparkle of just the right amount of bling. Read more…
BRING MORE ART INTO YOUR LIFE The right pieces not only add design and colour to your rooms, they can also bring emotion and depth. YAM talks to the experts about how to buy art for your home. Read more…
The right pieces not only add design and colour to your rooms, they can also bring emotion and depth. YAM talks to the experts about how to buy art for your home. Read more…
Design Insider: Not-So-Serious Style Interior design isn’t always about serious decisions. Have a peek at these fun, 70s-inspired pieces for the feeling of big indulgence without big commitment. Another thing to love? These versatile pieces work with almost any décor. Read more…
Interior design isn’t always about serious decisions. Have a peek at these fun, 70s-inspired pieces for the feeling of big indulgence without big commitment. Another thing to love? These versatile pieces work with almost any décor. Read more…
IN THE STUDIO WITH DESIGN VISIONARY LESLIE SHEWRING Victoria’s Leslie Shewring is a designer, stylist and photographer whose work — both unattributed and under her own name — has brought her international success. Read more…
Victoria’s Leslie Shewring is a designer, stylist and photographer whose work — both unattributed and under her own name — has brought her international success. Read more…
GATHER & CREATE: A DIY PROJECT FROM DECORATE FOR A PARTY Add a personal touch to your next celebration with one of these DIY projects from Decorate for a Party by Leslie Shewring and Holly Becker. Read more…
Add a personal touch to your next celebration with one of these DIY projects from Decorate for a Party by Leslie Shewring and Holly Becker. Read more…
Design Insider: Expect the Unexpected in 2017 There’s a strong eco-sensibility this year with a surge in interest in organics and nature-inspired shapes and a love affair with the elements of tiny-space living. Read more…
There’s a strong eco-sensibility this year with a surge in interest in organics and nature-inspired shapes and a love affair with the elements of tiny-space living. Read more…
STYLE WATCH: THE WINTER DANCE Inspired by the minimalism of winter, these white tulle skirts, silk and lace dresses and soft sweaters perfectly capture the dreamlike quality of the season. Read more…
Inspired by the minimalism of winter, these white tulle skirts, silk and lace dresses and soft sweaters perfectly capture the dreamlike quality of the season. Read more…
YAM Special Wedding Feature: TOP TRENDS FOR 2017 A guide to planning your wedding day. Searching for the perfect bridal look? Here are five of 2017’s standout trends to inspire you to make a style statement on your wedding day. Read more…
A guide to planning your wedding day. Searching for the perfect bridal look? Here are five of 2017’s standout trends to inspire you to make a style statement on your wedding day. Read more…
VANCOUVER ISLAND’S DESIGN MINDS From awe-inspiring spaces to iconic furniture and art, these four creative forces are pushing the form and function of our West Coast esthetic. Read more…
From awe-inspiring spaces to iconic furniture and art, these four creative forces are pushing the form and function of our West Coast esthetic. Read more…
STYLE WATCH: VELVET UNDERGROUND From Venetian royalty to modern rock stars and luxe-loving fashionistas — velvet always makes a statement. It’s calling card says, “I know exactly who I am.” Read more…
From Venetian royalty to modern rock stars and luxe-loving fashionistas — velvet always makes a statement. It’s calling card says, “I know exactly who I am.” Read more…
MEN’S STYLE: TAKING IT TO THE STREET The designers who outfit Victoria’s men in casual wear are a diverse lot, united by a sense of style and influenced by the Pacific landscape and coastal city life. Read more…
The designers who outfit Victoria’s men in casual wear are a diverse lot, united by a sense of style and influenced by the Pacific landscape and coastal city life. Read more…
STYLE WATCH: BETWEEN WORLDS This month’s Style Watch — which brought together YAM’s fashion editor Janine Metcalfe and Director of Photography Jeffrey Bosdet with contemporary Northwest Coast artist Rande Cook — explores fashion in nature to bring myth alive. Read more…
This month’s Style Watch — which brought together YAM’s fashion editor Janine Metcalfe and Director of Photography Jeffrey Bosdet with contemporary Northwest Coast artist Rande Cook — explores fashion in nature to bring myth alive. Read more…
VICTORIA’S AMBASSADORS OF STYLE From the coastal cool of the shopkeepers of Beachology to the urbanism of the salon owners of DesignHouse, these four dynamic duos make Victoria a little more hip — and by sharing their passions, allow us all to bring some flair into our own lives. Read more…
From the coastal cool of the shopkeepers of Beachology to the urbanism of the salon owners of DesignHouse, these four dynamic duos make Victoria a little more hip — and by sharing their passions, allow us all to bring some flair into our own lives. Read more…
In Person With Elate Cosmetics founder Melodie Reynolds The creator of Elate Cosmetics, Melodie Reynolds has rejected beauty marketing that plays on fear and inadequacy. Her message: show yourself some love. Read more…
The creator of Elate Cosmetics, Melodie Reynolds has rejected beauty marketing that plays on fear and inadequacy. Her message: show yourself some love. Read more…
STYLE WATCH: TRUE WEST Take your fashion cue from country life this summer in textures, colours and patterns inspired by everything from weathered red barns to bales of blonde hay. Whether you choose denim, summer cashmere or gaucho-style culottes, it’s the perfect time to revel in rural chic. Read more…
Take your fashion cue from country life this summer in textures, colours and patterns inspired by everything from weathered red barns to bales of blonde hay. Whether you choose denim, summer cashmere or gaucho-style culottes, it’s the perfect time to revel in rural chic. Read more…
HOUSE TOUR: SMALL SPACE, AMPLIFIED STYLE Beyond its undeniable stylishness, one of the most striking aspects of Jody and David Adelman’s new townhouse is how they’ve optimized the space. Smart modern design, perfect furniture picks and sleek custom built-ins mean this couple can live large in their small-scale home. Read more…
Beyond its undeniable stylishness, one of the most striking aspects of Jody and David Adelman’s new townhouse is how they’ve optimized the space. Smart modern design, perfect furniture picks and sleek custom built-ins mean this couple can live large in their small-scale home. Read more…
Celebrating Local Fashion for a Good Cause Concept-Couture knows that giving back is always in style. That’s why its philanthropic fashion show, Fashion For Relief Victoria, benefitted the Cool Aid Society — all while promoting local fashion. Read more…
Concept-Couture knows that giving back is always in style. That’s why its philanthropic fashion show, Fashion For Relief Victoria, benefitted the Cool Aid Society — all while promoting local fashion. Read more…
DESIGN TRENDS: WILD ABOUT WALLS When it comes to wall trends, 2016 is a myth-busting year. Feature walls are out and so is the notion that small rooms need small patterns. So toss out your preconceptions and let’s look at what’s big in walls. Read more…
When it comes to wall trends, 2016 is a myth-busting year. Feature walls are out and so is the notion that small rooms need small patterns. So toss out your preconceptions and let’s look at what’s big in walls. Read more…
FASHION: THE MUSE IN ALL HER MOODS Regal in chiffon and crystals, whimsical in florals or enigmatic in embroidered splendour, go wherever your fashion muse takes you this spring. Read more…
Regal in chiffon and crystals, whimsical in florals or enigmatic in embroidered splendour, go wherever your fashion muse takes you this spring. Read more…
FASHION: MOODY BLUES Is Raintoria giving you a case of the blues? We’ve got the cure! Designers are going crazy for this flattering hue, creating eye-catching pieces in shades from vivid aqua to deep navy to invigorate your wardrobe this season. Read more…
Is Raintoria giving you a case of the blues? We’ve got the cure! Designers are going crazy for this flattering hue, creating eye-catching pieces in shades from vivid aqua to deep navy to invigorate your wardrobe this season. Read more…
FEEL-GOOD FASHION: LOCAL DESIGNERS EMBRACE ETHICAL PRACTICES Ethically minded clothing has evolved far from its clichéd origins of patchwork skirts and burlap overalls. Make your wardrobe an investment in your conscience as well as your style with these ethically minded local designers. Read more…
Ethically minded clothing has evolved far from its clichéd origins of patchwork skirts and burlap overalls. Make your wardrobe an investment in your conscience as well as your style with these ethically minded local designers. Read more…
INSIDE A MID-CENTURY MODERN RENO For a behind-the-scenes look at local style setters, YAM visits our fashion editor Janine Metcalfe and her ultra-creative husband L.J. Smith, who happen to live in one of Victoria’s most architecturally unique homes. Read more…
For a behind-the-scenes look at local style setters, YAM visits our fashion editor Janine Metcalfe and her ultra-creative husband L.J. Smith, who happen to live in one of Victoria’s most architecturally unique homes. Read more…
FALL FASHION: JET SET CONFIDENTIAL This autumn, luxury is found in the details, with sumptuous capes and statement coats paired with sleek accessories. It’s your passport to arriving in sophisticated style, whether you’re travelling by land, air or sea. Read more…
This autumn, luxury is found in the details, with sumptuous capes and statement coats paired with sleek accessories. It’s your passport to arriving in sophisticated style, whether you’re travelling by land, air or sea. Read more…
FASHION IN FULL BLOOM The gardens of Beacon Hill Park are in bloom and so is the fashion with a new infusion of florals perfect for those luxuriously lazy summer days. Read more…
The gardens of Beacon Hill Park are in bloom and so is the fashion with a new infusion of florals perfect for those luxuriously lazy summer days. Read more…
JOE DANDY’S TIPS FOR ARRIVING IN STYLE Going on vacation this summer? Arrive as a debonair explorer, not a tacky tourist with Joe Dandy’s guide for packing smart, dressing well and travelling in comfort. Read more…
Going on vacation this summer? Arrive as a debonair explorer, not a tacky tourist with Joe Dandy’s guide for packing smart, dressing well and travelling in comfort. Read more…
A SHORE THING: WEST COAST BEACHWEAR True West Coast chic embraces layering and this season’s hottest combination is sophisticated streetwear paired with a swimsuit in a classic silhouette. Read more…
True West Coast chic embraces layering and this season’s hottest combination is sophisticated streetwear paired with a swimsuit in a classic silhouette. Read more…
THE SPORTING LIFE: FITNESS MEETS FASHION The convergence of fitness wear and high fashion means workout attire has never been so chic. Try these locally-sourced styles to bring a dramatic style statement to your athletic endevours. Read more…
The convergence of fitness wear and high fashion means workout attire has never been so chic. Try these locally-sourced styles to bring a dramatic style statement to your athletic endevours. Read more…
EDITOR’S PICK Storage should be functional but that doesn’t mean boring. The Denizen Storage Tower, this week’s Editor’s Pick, does double duty for as storage cabinet and statement piece. Read more…
Storage should be functional but that doesn’t mean boring. The Denizen Storage Tower, this week’s Editor’s Pick, does double duty for as storage cabinet and statement piece. Read more…
TREND ALERT: FINE WINES With Pantone naming Marsala as colour of the year for 2015, it’s time to savour the rich, refined tones of deep reds. These robust hues add warmth and refinement to accessories, furnishings and fashion. Read more…
With Pantone naming Marsala as colour of the year for 2015, it’s time to savour the rich, refined tones of deep reds. These robust hues add warmth and refinement to accessories, furnishings and fashion. Read more…
A WALK IN THE RAIN Whether you’re strolling through a light mist or a dramatic downpour, bring a touch of flair to our grey, coastal days with this season’s wet-weather looks from great Canadian and eco-friendly designers. Read more…
Whether you’re strolling through a light mist or a dramatic downpour, bring a touch of flair to our grey, coastal days with this season’s wet-weather looks from great Canadian and eco-friendly designers. Read more…
BOLD & BEAUTIFUL: MASTERING THE RED LIP Undeniably classic and always on trend, red lipstick is the perfect way to amp up your look for a holiday party. Of course, that vibrant hue is going to bring your lips some attention. Here are some expert tips for mastering that flattering red pout. Read more…
Undeniably classic and always on trend, red lipstick is the perfect way to amp up your look for a holiday party. Of course, that vibrant hue is going to bring your lips some attention. Here are some expert tips for mastering that flattering red pout. Read more…
DRESS FOR A NIGHT ON THE TOWN Just in time for the holidays, YAM features chic cocktail attire that puts you in a starring role — from the opera to the martini bar. Featuring fabulous local fashions shot on location in Victoria. Read more…
Just in time for the holidays, YAM features chic cocktail attire that puts you in a starring role — from the opera to the martini bar. Featuring fabulous local fashions shot on location in Victoria. Read more…
GIFT GUIDE: 35 FABULOUS FINDS UNDER $50 Oh, what fun it is! We’ve got you covered, not matter whom you’re shopping for this year. From glittery jewelry, to funky kitchen gadgets, to toys for kids of all ages, find the perfect present for everyone on your holiday shopping list. Read more…
Oh, what fun it is! We’ve got you covered, not matter whom you’re shopping for this year. From glittery jewelry, to funky kitchen gadgets, to toys for kids of all ages, find the perfect present for everyone on your holiday shopping list. Read more…
EDITOR’S PICK: 5 FESTIVE FAVOURITES Are you starting to feel that festive buzz? From making your own living wreath, to glittery fashion finds, to new recipes for holiday staples, here are a few of our favourite things this holiday season. The festive countdown is officially on. Read more…
Are you starting to feel that festive buzz? From making your own living wreath, to glittery fashion finds, to new recipes for holiday staples, here are a few of our favourite things this holiday season. The festive countdown is officially on. Read more…
LUBA LOVES SPARKLE & SHINE Don’t shy away from shimmer for your wardrobe or your home! Glittering and gold accents are one of the year’s hottest trends for adding stylish flair. Even Luba, YAM’s favourite French bulldog, is in on the action, getting glammed up for an evening out in a beaded felt headband. Read more…
Don’t shy away from shimmer for your wardrobe or your home! Glittering and gold accents are one of the year’s hottest trends for adding stylish flair. Even Luba, YAM’s favourite French bulldog, is in on the action, getting glammed up for an evening out in a beaded felt headband. Read more…
HOW TO MASTER THE ART OF THE TIE These days you’re more likely to see the power elite (Joe Dandy’s talking to you, Justin Trudeau) in a suit and crisp, open-collar shirt than decked out in ties. Read more…
These days you’re more likely to see the power elite (Joe Dandy’s talking to you, Justin Trudeau) in a suit and crisp, open-collar shirt than decked out in ties. Read more…
INDULGE IN WHIMSICAL WINTER FASHION Look beyond that little black dress. The best holiday dresses are made of lace and shine and everything fine. Indulge in the whimsical with dreamy layers of tulle, creamy winter whites, glittering accessories, and unexpected swathes of colour. Read more…
Look beyond that little black dress. The best holiday dresses are made of lace and shine and everything fine. Indulge in the whimsical with dreamy layers of tulle, creamy winter whites, glittering accessories, and unexpected swathes of colour. Read more…
5 WAYS TO ‘PUT A BIRD ON IT’ If you’ve ever watched Portlandia, you’d be forgiven for thinking “putting a bird on it” is just a funny catch phrase; but embracing our feathered friends is a stylish way to indulge in a flight of fancy. From flirty spring dresses to classic décor, these avian-adorned pieces bring a design-forward feel. Read more…
If you’ve ever watched Portlandia, you’d be forgiven for thinking “putting a bird on it” is just a funny catch phrase; but embracing our feathered friends is a stylish way to indulge in a flight of fancy. From flirty spring dresses to classic décor, these avian-adorned pieces bring a design-forward feel. Read more…
7 SECRETS OF LOCAL STYLE SETTERS Tired of looking in your closet and finding nothing to wear? Luckily Victoria has its own style gurus who are happy to share their wisdom and the secrets to personal style. Use their savvy tips to create a flattering look that’s all your own. Read more…
Tired of looking in your closet and finding nothing to wear? Luckily Victoria has its own style gurus who are happy to share their wisdom and the secrets to personal style. Use their savvy tips to create a flattering look that’s all your own. Read more…
TAKE RISKS WITH YOUR FALL FASHION The hidden nooks of Victoria’s historic Chinatown provide the perfect backdrop for fall’s strikingly bold fashions. Let these eclectic looks inspire you to roughen the edges, mix your metals, play with textures and layers and take risks. Read more…
The hidden nooks of Victoria’s historic Chinatown provide the perfect backdrop for fall’s strikingly bold fashions. Let these eclectic looks inspire you to roughen the edges, mix your metals, play with textures and layers and take risks. Read more…
DECODING MEN OF STYLE The history of male refinement is long and proud, stretching from Beau Brummell to Andy Warhol to CeeLo Green. YAM magazine’s Joe Dandy sets out to decode men of style who pursue elegance as a calling — and learns that dandyism is an essential counterbalance to aspects of modern culture. Read more…
The history of male refinement is long and proud, stretching from Beau Brummell to Andy Warhol to CeeLo Green. YAM magazine’s Joe Dandy sets out to decode men of style who pursue elegance as a calling — and learns that dandyism is an essential counterbalance to aspects of modern culture. Read more…
FALL FASHION WEAVES AN INVITING TALE As with your favourite books, the best fashion spreads tell a story. And much like that rare volume of a classic tome, this year’s fall fashions are characterized by rich hues, elegant embellishments and leather detailing. Read more…
As with your favourite books, the best fashion spreads tell a story. And much like that rare volume of a classic tome, this year’s fall fashions are characterized by rich hues, elegant embellishments and leather detailing. Read more…
STYLE WATCH GOES COUNTRY You can take the woman out of the city, but you don’t have to leave the fashion behind. The Vantreight Farm’s rustic textures and rich colours inspire this season’s sense of style, with chic but comfy woollens, cottons, and silks accessorized with jewellery by local artisans. Read more…
You can take the woman out of the city, but you don’t have to leave the fashion behind. The Vantreight Farm’s rustic textures and rich colours inspire this season’s sense of style, with chic but comfy woollens, cottons, and silks accessorized with jewellery by local artisans. Read more…
DOES TAILORING MAKE THE MAN? There is a certain charm and old-world mystique that surrounds tailoring. YAM magazine’s Joe Dandy explores the long-honored tradition; how a tailor can add a level of polish to make you stand out; and the ways that clothing really does make the man. Read more…
There is a certain charm and old-world mystique that surrounds tailoring. YAM magazine’s Joe Dandy explores the long-honored tradition; how a tailor can add a level of polish to make you stand out; and the ways that clothing really does make the man. Read more…
TAKE A TRIP WITH GLOBALLY INSPIRED FASHION Earthy style meets sophistication in this season’s ecstatic prints and spirited colours, inspired by the vibrancy of Mexico and Guatemala, and designed to satisfy the wanderlust in all of us. Read more…
Earthy style meets sophistication in this season’s ecstatic prints and spirited colours, inspired by the vibrancy of Mexico and Guatemala, and designed to satisfy the wanderlust in all of us. Read more…
SUMMER FASHION EMBRACES SUNSHINE BRIGHTS Live out loud this summer with striking colour-blocked fashions. For a fresh interpretation, pair with bold accessories — and watch the temperature soar. Read more…
Live out loud this summer with striking colour-blocked fashions. For a fresh interpretation, pair with bold accessories — and watch the temperature soar. Read more…