For the sisters behind Ay Lelum — The Good House of Design, a second-generation Coast Salish design house, their work is all about continuing their parents’ legacy and documenting their oral history. Read more…
Tie Dye Trackies: Wildflower Dyes
Valerie Montgomery of Wildflower Dyes speaks to YAM about her tie dye athleisure looks, her slow fashion and her creative process. Read more…
Ethical Luxury: SEGAN steps into the vegan handbag market
There’s a new luxury plastic-free, vegan handbag company in Victoria. We learn more about the motivation and passion behind SEGAN. Read more…
7 Ways to Treat Your Mom this Mother’s Day in Victoria
From flowers to gift cards — and yes, even brunch — there are plenty of ways to support local and show a mom some love. Read more…
Q & A With Jessie Atkins of Berg + Betts
YAM spoke with Jessie Atkins all about her favourite podcast, slow fashion and her love of Vancouver Island summertime. Read more…
Ocean-Inspired Fashion Show Supports Ocean Legacy Foundation
Japan-based designer Erina Kashihara created a luminous jellyfish-inspired dress from reclaimed ocean plastics for the Future Oceans Fashion Show at the Victoria International Marina. Read more…
Coastal Boho Chic
A collection of products that mash up coastal, desert and bohemian styles. Read more…
Layered Looks For West Coast Winters
Chase away those winter blues by layering various textures, patterns, and materials to create an effortless west coast warmth this season. Read more…
New Store: SALT Pure Goods
SALT stays environmentally conscious and encourages shopping with intention as it grows from its original Saltspring roots. Read more…
Street Style: This Season’s Hottest Trends
Step out in style with the season’s most eye-catching trends, from the modern pantsuit to romantic dresses to bold colours and stripes a-plenty. Read more…