Valerie Montgomery of Wildflower Dyes speaks to YAM about her tie dye athleisure looks, her slow fashion and her creative process. Read more…
Ethical Luxury: SEGAN steps into the vegan handbag market
There’s a new luxury plastic-free, vegan handbag company in Victoria. We learn more about the motivation and passion behind SEGAN. Read more…
Style Watch: Luxurious Winter Loungewear
Wrap yourself in luxurious winter loungewear. Embracing rich textures, elegant patterns and sumptuous natural materials. Read more…
Leka Design Creates Fashion Right Here in Victoria
If you want to wear clothing that is both fashionable and made right here in Victoria, B.C. pay a visit to Leka Design on Fort Street. Read more…
Stylish Modern Loungewear in Victoria, B.C.
It’s time to throw the old-fashioned style rules out the window. Sweatpants are having a moment — on the runway and on the street. Paired with covetable accessories — even high heels — modern loungewear hits a higher gear, ready to take you anywhere. Read more…
Today Denim Breathes New Life into Vintage Jeans
Today Denim in Quadra Village is stepping back from fittings and rebuilds to focus on special collections recreated from recycled denim. Read more…
Where to Buy Stylish Masks in Victoria, B.C.
We’ve been searching for where to buy stylish masks in Victoria and we know many of you have too! Here is a guide to where to purchase beautiful, often handmade, cloth masks that support a local business. Read more…
Retail Therapy: Victoria Summer Shoe Trends
YAM looks to local shoe boutiques for the spring and summer styles we can dream about wearing when we can all socialize again. Read more…
Bright and Sophisticated Styles for Springtime in Victoria
When fashion designers seek inspiration, they often turn to the world of art. This spring is testament to that with its palette of bright colours and multi patterns. Read more…
Style Trends of 2020
The style trends of 2020 include pops of neon, crocheted dresses and body positivity! Read the top 4 style trends of the next 12 months. Read more…