Scent can connect you to a memory, a place or even a feeling — which is why some perfume makers refer to their art as storytelling.
By Athena Mckenzie
“Fragrance brings happiness and joy and it can bring a calmness,” says Stacey Moore of Victoria’s Flore Botanical Alchemy. “It’s basically a ritual you can do in your life, using it to take you to your favourite place. Fragrance goes to the pleasure parts of your brain. Perfume is blending aromatherapy with art: With the layers and complexities, it’s almost telling a story.”
Inspired by the Pacific Northwest, Moore infuses, tinctures and distills botanicals that are native to the Island, combining them with ethically sourced rare essences from around the world and using 100 per-cent old-world perfume techniques to “create sensual stories of our ancient rainforest to our wild seaside.”
Reyna Goshinmon of Victoria’s Kodo Collection also calls her process storytelling. Her self-care products are made with plant-based, organic and wild-crafted ingredients.
“Scent is one of our most primal senses and it’s one of things that affect us on a deep level,” Goshinmon says. “Each of my scents is very personal. I do think of scent creation as storytelling — it’s a part of me that I want to share with people and then they can make it
part of their story.”
This article is from the November/December 2018 issue of YAM.