The Story of Wychbury Ave Bath + Body Products

Victoria maker Melissa Labelle of Wychbury Ave creates bath and body products that look good enough to eat!

The journey of Wychbury Ave started in 2011 when Melissa Labelle rode 200km on a cycling tour to give educational talks about how to embrace environmental sustainability.

After the tour, Labelle wanted to put this information into a real-life practice. So in 2014 she renovated her basement into a soap-making studio and taught herself how to run a sustainable business.

“Colour brings me joy, and I see how much others are positively affected
by colour,” Labelle says. “Creating a beautiful product fulfills my creative needs, and I love that it brings happiness to others too.”

She handmakes all of Wychbury’s products in small batches, from scratch, using fair-trade and ethically sourced ingredients, and everything has plastic- free and refillable packaging.

“Our soaps are our most popular product,” she says. “They’re bright and colourful, in lightly scented and unscented varieties, and are very creamy and moisturizing for even the most sensitive skin. We also donate 25 cents from each soap to organizations supporting women in need.”

Learn more about Wychbury Ave at

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