This men’s skin-care line is as kind to the planet as your skin.

There’s an ugly side to the personal care industry: It’s one of the world’s largest producers of single-use, non-recyclable plastic waste. But when local videographer Shane Bahmann decided to reduce the amount of waste produced by his own grooming routine, he discovered that wasn’t so easy to do.
“There aren’t many alternatives available and those that are, are really low quality or aimed at women. There just aren’t many options,” he says.
So Bahmann decided to create his own high-quality, all-natural, no-plastic line of grooming products aimed at men.
In November, he launched Sustain Grooming with its first product, a cedar- and sea-salt-scented body wash packaged in a compostable, recyclable pouch. Made from plant-based cleansers and moisturizers such as coconut oil and aloe vera, it’s formulated as a powder that you mix with water to create a luxurious gel.
So far Bahmann is mainly selling it through the Sustain Grooming website (though the recent Canada Post strike certainly didn’t help business), but he’s also in discussions with local refilleries and got a boost as one of the winners of the Project Zero Waste Incubator Pitch Event in December.
Next he’s introducing a branded, reusable aluminum bottle for mixing the body wash, with a shampoo and hand soap to follow shortly. “We plan on doing a whole lineup,” he promises.