If you want to wear clothing that is both fashionable and made right here in Victoria, B.C. pay a visit to Leka Design on Fort Street.

Leka Design // Photo by Belle White

There’s been a wake-up call in the fashion industry lately, and people want to know who is making their clothes. With local fashion brand Leka, the answer is right in the boutique.

“All of the clothing that we sell at Leka is made right inside our shop!” says Genevieve Guyn, owner of Leka Design. “We are the only shop in Victoria where you can watch your clothes being made in the same place that you buy them. This also allows us to make small adjustments for our customers, to fit individual body types and personal styles.”

Guyn describes Leka’s in-house designs as modern, minimal and unique, with intentional design elements that allow the fabrics to do the heavy lifting. “Our fabrics are the foundation for all of our designs, so we source only

the best linen, hemp, organic cotton and bamboo,” she says. “We believe that clothes should be lived in, and, with that in mind, all of our pieces are designed with movement and comfort at the forefront.

“We believe that clothes should be lived in, and, with that in mind, all of our pieces are designed with movement and comfort at the forefront.”

– Genevieve Guyn, Owner of Leka Design.

Our [customers] consist of those who see the value in quality and personal style — creatives, working professionals and artists of all ages who want to feel like their clothes are not getting in the way of their pursuits, but rather inspiring them.”

Along with its own clothing line, the shop carries other goods that complement its design vision and its culture of well-made, sustainable and ethical products.

“We gravitate towards goods with Scandinavian/Japanese design elements,” she says. “Products that add to a general feeling of quality and well-being.”

Learn more about Leka Design: http://www.lekadesign.com

Continue reading… Q & A with local designer Trista Smith